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John Frieda Teams Up with Rachel Roy

July 26, 2013

Frizz Ease products in two different kits.

Two custom Frizz-Ease regimens are now housed in limited-edition designer Rachel Roy mini case ($38 each), one for straight styles and one for curly looks.

“On every woman’s to-do list for summer? Fight frizz and get away,” says John Frieda International Creative Consultant Harry Josh. “These exclusive kits are a must for anyone who wants to keep her hair sleek and travel in style. Whether you go for a polished, straight style or smooth curl definition, there’s a custom kit for you.”


Roy took inspiration from the John Frieda brand’s British heritage in creating the kit, incorporating iconic imagery like the underground logo to commemorate the brand’s 25th anniversary.


“Solutions are something every woman looks for,” explains Roy. “Partnering with John Frieda to create an on-the-go kit that looks amazing and comes stocked with hair solutions was fun to do.”


More info: www.rachelroy.com
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