Breaking News

Energizer Acquires J&J Tampon Brands

August 1, 2013

Goes head-to-head with Procter & Gamble

Energizer Holdings is powered by its personal care brands. The battery maker acquired three strong feminine care brands that put the company in more direct competition with rival Procter & Gamble. Energizer’s decision to diversify should offset weakness in the battery category, say industry analysts.

Besides Energizer and Eveready battery brands, Energizer also owns Schick, Wilkinson Sword, Skintimate, Banana Boat, Hawaiian Tropic, Edge, Wet Ones and Playtex.

On Wednesday, Energizer Holdings announced the acquisition of Stayfree, Carefree, and o.b. from Johnson & Johnson. The acquisition includes a manufacturing plant in Canada and the three brands in the US, Canada and Caribbean regions. Energizer is paying $185 million and expects the deal to close in the fourth quarter.

Although Energizer is dominant in batteries (No. 1 or No. 2 market share in 28 of 31 Nielsen countries), the company also holds strong market shares in other categories. Energizer is also number one in the US in sun care, hand and face towelettes, shave prep, infant bottles and cups and disposable diapers systems. Energizer has the number two share in men’s shaving systems, women’s shaving systems, disposable shavers and tampons.

Related End-User Markets:

blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!