Estée Lauder has plans to introduce Clinique brand in Nigeria by 2013 and later in Mozambique. It is set to strengthen its position in the sub-Saharan continent with several launches in the pipeline, reports Reuters. After gaining huge popularity following its launch in Lagos in 2012, Estée Lauder is set to introduce the MAC makeup brand to newer markets in the region and open additional stores in the Lagos region as well. With its broad range of fragrances, MAC will set its footprint in Cote d'Ivoire and open stores in Botswana and Zambia.
However, Estée Lauder has been witnessing soft sales in the U.S. and European markets due to the ongoing macroeconomic challenges. In its last earnings release, sales in the US and European region inched up only 1% and 3%, respectively.