Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  Ch-Ch-Ch Chia...Skin Care  •  Horst Rechelbacher, Kiran Stordalen Give To Children's Hospital  •  Avon's Third Quarter Numbers Are In  •  Nature's Bounty Issues Beauty Challenge  •  Petition Targets Birchbox
Print

Nighttime Can Be Beautiful



Published August 9, 2013
Related Searches: world media share lauder
Post a comment
Nighttime Can
Be Beautiful

Estée Lauder is betting that social media will produce some buzz for the launch of its Advanced Night Repair serum, which the company says helps skin maximize its natural nightly renewal. To get consumers around the globe talking, Lauder is using Facebook, Twitter and email to encourage women to share their thoughts, a story or an image about the night.


These messages will be exchanged with a woman from another part of the world and participants can receive a sample of new Advanced Night Repair serum.



blog comments powered by Disqus