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Nighttime Can Be Beautiful

Published August 9, 2013
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Estée Lauder is betting that social media will produce some buzz for the launch of its Advanced Night Repair serum, which the company says helps skin maximize its natural nightly renewal. To get consumers around the globe talking, Lauder is using Facebook, Twitter and email to encourage women to share their thoughts, a story or an image about the night.

These messages will be exchanged with a woman from another part of the world and participants can receive a sample of new Advanced Night Repair serum.

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