“We built Modern Muse by carefully selecting every ingredient to reflect the personality, style and distinctive femininity of today’s woman,” said Karyn Khoury, senior vice president, corporate fragrance development worldwide, The Estée Lauder Companies. "The 'dual-impression' creative approach offers each woman the opportunity to connect with the fragrance in her own way. Some will focus on the sparkling floral elements of the fragrance, while others will view the warm, rich woodiness as the defining facet.”
The eau de parfum is available in three sizes 30ml ($58), 50ml ($78) and 100ml ($98).
The duality of the scent is said to be captured in the package design, as the color contrasts blush pink with deep navy blue and a tall luxurious glass bottle with soft, rounded sides. The launch will be supported by print, digital and TV spots featuring model Arizona.