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Amorepacific Bulks Up Fragrance Offerings



Published August 16, 2013
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Fragrance brand Lolita Lempicka is set to drop an enchanting new scent that radiates femininity and love, according to the company. Elle L’aime ($100) will debut in August exclusively at 41 Neiman Marcus stores nationwide, as well as through Neiman Marcus Direct.
 
 
One of the top 10 perfume brands in France, Elle L’aime marks Lolita Lempicka’s biggest US launch in over a decade. Elle L’aime (which translates to “She Loves”) is comprised of more than 50% natural ingredients too.
 
 
“Elle L’aime marks a key US launch for Lolita Lempicka,” said Bradley Horowitz, president and CEO of parent company Amorepacific US, Inc. “This fragrance represents a fresh, modern direction for this iconic brand, and we are excited to work exclusively with Neiman Marcus to help solidify Lolita Lempicka’s position within the US Prestige fragrance market.”
 
Housed in a totem bottle as sumptuous and singular as the scent itself, Elle L’aime’s sleek silhouette is adorned with an intricate pattern of gold letters spelling out “Lolita Lempicka.”
 
 


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