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Smells Like School Spirit

August 16, 2013

Yankee Candle to expand collegiate candle collection.

Collegiate Licensing Company, LLC and The Yankee Candle Company plan to expand their new co-branded collegiate-themed candle line. The Fan Candle Collegiate Collection features 23 CLC institutions including Alabama, Arkansas, Auburn, Boston College, Florida, Florida State, Georgia, Illinois, Kentucky, LSU, Ole Miss, Missouri, North Carolina, Notre Dame, Oklahoma, South Carolina, Tennessee, Texas A&M, Texas, Virginia, Virginia Tech, West Virginia, and Wisconsin. Four additional schools are also included in the collection through separate licensing agreements including Ohio State and Michigan State. UMass Amherst and William & Mary alum will have their wicks lit this Fall when their alma mater-scented candles hit stores.

"Our fans are as enthusiastic about showing their school pride as their love for Yankee Candle," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "By offering the Fan Candle Collegiate Collection, we can now offer the best of both worlds for our biggest fans!"

All schools in the collegiate-themed Fan Candle collection are available at  Yankee Candle Company's flagship stores and on the company's website. The candles will also be sold in select Yankee Candle, Bed Bath and Beyond and Cracker Barrel retail locations, as well as other regional department stores and specialty retailers.

"We are excited to partner with Yankee Candle to offer a new collegiate candle line to millions of passionate college fans across the country," said Missy Ingram, director of non-Apparel Management for Collegiate Licensing Company. "The timing of the launch of candles in school colors fits perfectly with College Colors Day on August 30 — an exciting annual celebration dedicated to promoting the traditions and spirit that embody the college experience."
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