Birchbox has partnered with fashion label Ruffian to launch the first Ruffian Nail Lacquer Collection. Just in time for Fashion Week, “The Crowdsourced Collection” will be worn on the runway at the Ruffian Spring 2014 show and sampled in all subscribers September Birchboxes.
Consumers were given the opportunity to choose the launch colors in a crowd-sourced vote on the Birchbox Facebook page in Feb. 28. Fans chose from five shades, inspired by the Ruffian Spring 2014 collection: Delirium, Fox Hunt, Hedge Fund, Lady Alabaster, and Venus in Fur.
The new lacquer collection will also feature the “The Classics Collection” of signature shades Ruffian Red, Ruffian Naked and Ciré Noir.
“The Crowdsourced Collection” and “The Classics Collection” will be available exclusively on birchbox.com and will retail for $10 for each lacquer or as a trio sets for $24.
More info: www.birchbox.com/ruffian.