Breaking News

Birchbox Collaborates with Ruffian

August 20, 2013

New nail color collection bows for Fashion Week.

Birchbox has partnered with fashion label Ruffian to launch the first Ruffian Nail Lacquer Collection. Just in time for Fashion Week, “The Crowdsourced Collection” will be worn on the runway at the Ruffian Spring 2014 show and sampled in all subscribers September Birchboxes.
 
Consumers were given the opportunity to choose the launch colors in a crowd-sourced vote on the Birchbox Facebook page in Feb. 28. Fans chose from five shades, inspired by the Ruffian Spring 2014 collection: Delirium, Fox Hunt, Hedge Fund, Lady Alabaster, and Venus in Fur.
 
The new lacquer collection will also feature the “The Classics Collection” of signature shades Ruffian Red, Ruffian Naked and Ciré Noir.
 
“The Crowdsourced Collection” and “The Classics Collection” will be available exclusively on birchbox.com and will retail for $10 for each lacquer or as a trio sets for $24.
 
More info: www.birchbox.com/ruffian.
 
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.