Consumers were given the opportunity to choose the launch colors in a crowd-sourced vote on the Birchbox Facebook page in Feb. 28. Fans chose from five shades, inspired by the Ruffian Spring 2014 collection: Delirium, Fox Hunt, Hedge Fund, Lady Alabaster, and Venus in Fur.
The new lacquer collection will also feature the “The Classics Collection” of signature shades Ruffian Red, Ruffian Naked and Ciré Noir.
“The Crowdsourced Collection” and “The Classics Collection” will be available exclusively on birchbox.com and will retail for $10 for each lacquer or as a trio sets for $24.
More info: www.birchbox.com/ruffian.