Breaking News

Mary Kay Debuts 'At Play' Collection

August 20, 2013

Fun color cosmetics with bold pigments.

Mary Kay, who is recently celebrating its golden anniversary, takes a bold step in a fresh direction with the launch of an innovative new makeup collection based on bolder pigments.  The Mary Kay At Play Color Collection debuts its first product rollout this fall with four mix-and-match products for eyes and lips, in a total of 16 shades, with a suggested retail price of $10 each.  
  
Convenient and easy to use, Mary Kay At Play Lip Crayons glide on smoothly with a buttery texture, delivering high-impact, and lasting color with a shimmery finish, said the company. Combining intense, ultra-creamy texture with true color, Mary Kay At Play Eye Crayons glide on smoothly without pulling or tugging. It’s all about options with Mary Kay At Play Baked Eye Trios, featuring three complementing shades, expertly coordinated to suit each individual style. And don’t forget to glide on a kiss of color with Mary Kay At Play Jelly Lip Gloss featuring brilliant shine and a sheer wash of color.
 
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.