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Avon Names Fox for Fragrance Campaign

August 21, 2013

Actress will front for 'his and her' scents.

Avon Products, Inc. named actress Megan Fox as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the US and other regions in 2014.

According to the company, an iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.

“When Avon approached me to be the face of Instinct, I was thrilled about the opportunity to represent these fragrances,” explains Fox. “I’m so excited to be a part of this brand I’ve always loved and respected.”

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