Salon haircolor service dollars grew by 3.5% in 2012, as client visits increased, salons offered new types of haircolor services and tweens and teens became professional haircolor users, according to the new 2012 Professional Salon Haircolor Study from Professional Consultants & Resources, (ProConsultants.us).
Haircolor continued to be the primary driver of salons’ business and the good news for salons is that haircolor service sales are projected to continue to grow over the next five years. That growth is projected to come from increased salon visits, clients seeking gray coverage or fashion color, clients seeking corrective color as a result of botched home-color and new haircolor/styles driving growth for demi permanents, permanents, vibrants/vivids, pastels, lighteners and refreshers.
“Salon haircolor services are vital to the very growth and survival of salons and the salon industry at large,” says Cyrus Bulsara, president of Professional Consultants & Resources. “Salon haircolor services attract clients, who then also purchase cuts, as well as other services and home-care products.”