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Virtual Reality at Neiman Marcus

August 23, 2013

Retailer offers at-counter service online.

Neiman Marcus has launched its online Beauty Product Specialist Program offering online customers a “personalized counter experience” they would receive in a Neiman Marcus store.

"Through this program our customers can expect to receive guidance on skin care regimes, makeup application, and choosing a personal scent," said Kelly St. John, Neiman Marcus Direct vice president, divisional merchandise manager, beauty. "The Neiman Marcus Online Product Specialist is here to take the mystery and question out of the equation for the customer when it comes to her cosmetic and fragrance needs."

Currently the program has specialists representing Armani Beauty, Beauty by Clinica Ivo Pitanguy,
Cle de Peau Beaute, Creed,
Dior Beauty,
Hanae Mori, 
La Prairie,
Laura Mercier, Revive,
Shiseido and
Yves Saint Laurent.
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