The eight market areas include animal care, agriculture, food and beverage, healthcare, household consumer, industrial, institutional and janitorial, and professional services. By clicking on the Healthcare link, for example, customers can find Lonza Hygiene and Preservation formulations by global region along with tables that provide in-depth insights and comparisons on product chemistry, regulatory approvals and other vital information.
The new site also includes a “carousel” of nine mini-tiles, each linked to a separate landing page. These pages include those with new product information for customers, Lonza and industry news, upcoming trade shows and symposiums where Lonza Hygiene and Preservation personnel will be presenting, and specialized microsites. One microsite, for example, focuses on Anti-Norovirus Solutions, providing insights into disinfectant wipes, sprays and liquids to combat this virus that produces often severe gastro-intestinal illnesses on cruise ships and in schools and nursing homes. Another microsite provides guidance on Influenza A infection control. A separate site features information about Lonza Wipes solutions, highlighting technology breakthroughs that have resulted in new rapid contact, single-use disposable wipes.
According to Ernesto Lippert, Global Hygiene and Preservation Marketing Manager, “We rebuilt our site to help chemists and formulators easily find information and select the right solutions. We also give them access to Lonza experts on any questions they might have. This new website really will help them get to know us better.”