P&G is teaming up with Walmart and Seventeen magazine on the second annual National Donate Your Hair Day, September 7, 2013. This unifying day of giving encourages people to cut and donate their healthy hair to the Pantene Beautiful Lengths program to make real-hair wigs available at no-cost to women who have lost their hair due to cancer treatments.
On National Donate You Hair Day, Pantene is encouraging women across the country to PonyUp and donate their ponytails. To date, the Beautiful Lengths program has donated 28,000 real-hair wigs to the American Cancer Society’s wig banks across the country.
As a thank you to those who donate, Pantene Beautiful Lengths is running a special promotion at Walmart offering donors a rebate of up to $30 in the form of a VISA gift card by mail to cover the cost of their salon haircut. Beginning September 3, 2013, donors can access the rebate at http://gotobeautifullengths.com/.
"We are thrilled to have Walmart as a partner this year for National Donate Your Hair Day in addition to our continuing partnership with Seventeen magazine,” says Mike Schmidt, director, P&G Walmart Customer Team. “The Pantene Beautiful Lengths program continues to grow within communities and to have such large partners call attention to the cause is simply amazing.”
Walmart is running the promotion all through September and October to continue its support of the program.