Sebastian Professional and fashion designer Christian Siriano have teamed up in a yearlong effort. Beginning in September 2013, the P&G Beauty brand will tap the designer to curate bold inspiration for stylists and consumers, crown the newest styling trailblazers of the Sebastian tribe, and design iconic product packaging, all while supporting Siriano’s design collections through June 2014.
The collaboration will span two New York Fashion Week (NYFW) seasons (September 2013 and February 2014), a Sebastian webisode series, Siriano’s look book and campaign shoots, as well as Sebastian’s What’s Next Awards hairstyling competition in April 2014, at which Siriano will serve as a judge.
The brand will support the designer in September 2013 and February 2014 at Christian Siriano’s New York Fashion Week S/S ’14 and F/W ’14 runway shows, where Sebastian Professional Top Artists will style the runway models’ hair. The partnership will culminate with the launch of a highly-anticipated limited-edition Christian Siriano for Sebastian item to be sold exclusively in a Sebastian Professional salon chain.
Stay tuned to happi.com for more news on NYFW.
Sebastian Professional Taps Christian Siriano
Published September 3, 2013
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