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Febreze Taps Alyssa Milano



Published September 4, 2013
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Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation (NSF) and Alyssa Milano, star of the ABC television series Mistresses, to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax. Feeling sleepy in the morning can have a lot to do with the way you prepared for bed the night before – and new information points to the role scent can play to help you get a better night’s sleep.

“Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” said Milano. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.”

To help others enjoy a luxurious and relaxing bedroom environment, Febreze and premier online women’s content destination, DailyCandy, are launching ‘DailyCandy’s Febreze #MySleepSerenity Sweepstakes.’ People will get the chance to win a year supply of Febreze Sleep Serenity and a bedroom makeover when they visit the DailyCandy Pinterest page and design their dream bedroom board including pins of the new Sleep Serenity scents.

Febreze Sleep Serenity is available in three scents and comes in a variety of forms, including a Bedside Diffuser, Bedding Refresher, Bedroom Mist and a Bedroom Diffuser. The collection is available at mass merchandise, drug and grocery retailers nationwide for an MSRP ranging from $3.29 to $5.49. For more information on Febreze Sleep Serenity and the full Febreze product portfolio, please visit www.febreze.com, or like us at www.facebook.com/febreze.

For more on home fragrance, read the September 2013 Happi.
 



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