In response to the rapid demand of both mass and prestige consumers in the personal care market for products with more multi-tasking benefits, Shin-Etsu Silicones of America (SESA: A U.S. subsidiary of Shin-Etsu Chemical Co. Ltd., Japan) has recently developed its new, multi-functional TSPL-30-ID siliconized pullulan film former in isododecane.
According to the company, the patented TSPL-30-ID product offers formulators simultaneous properties engineered to achieve anti-transfer benefits for long wear lip applications, comfort, and a non-tacky feel without compromising the adhesion properties. Siliconization of the pullulan polymer renders the film former highly permeable to moisture and oxygen, believed to enhance skin health and comfort.
While uniquely suited for the growing lipstick segment, the product’s multi-dimensional make-up delivers essential stability, functionality, and sensory benefits across a myriad of personal care applications.
More info: www.shinetsusilicones.com