Breaking News

Shin-Etsu Debuts New Film Former

September 6, 2013

Ideal for lip color and other personal care items.

In response to the rapid demand of both mass and prestige consumers in the personal care market for products with more multi-tasking benefits, Shin-Etsu Silicones of America (SESA: A U.S. subsidiary of Shin-Etsu Chemical Co. Ltd., Japan) has recently developed its new, multi-functional TSPL-30-ID siliconized pullulan film former in isododecane. 

According to the company, the patented TSPL-30-ID product offers formulators simultaneous properties engineered to achieve anti-transfer benefits for long wear lip applications, comfort, and a non-tacky feel without compromising the adhesion properties. Siliconization of the pullulan polymer renders the film former highly permeable to moisture and oxygen, believed to enhance skin health and comfort.

While uniquely suited for the growing lipstick segment, the product’s multi-dimensional make-up delivers essential stability, functionality, and sensory benefits across a myriad of personal care applications.

More info: www.shinetsusilicones.com
 
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.