Breaking News

Kardashians Take Joburg

September 10, 2013

Boldface Group expands in South Africa

Wonder how Kim, Khloe and Kourtney will play in Kape, er Cape Town? Boldface Group, Inc., a Santa Monica, CA-based celebrity beauty licensing company said that its South African Distributor Azulade Marketing will be launching Kardashian Beauty into Stuttafords stores beginning in November. Stuttafords is an exclusive boutique-like multi category retailer, featuring distinguished international beauty brands such as Dior, Estee Lauder , Cartier , Bulgari, Dolce & Gabbana, Clinique and others.

"Both Stuttafords and Azulade Marketing are expertly positioned to showcase and support the Kardashian Beauty brand, since they each bring history of merchandising and retailing experience in South Africa . They are known for excellent customer service and we are delighted to have them as a partner," said Nicole Ostoya CEO of Boldface Group.

With South African fans eagerly waiting for a venue to purchase the Kardashian Beauty brand, sales projections are very optimistic.
Azulade Marketing projects that after the initial limited launch in Stuttafords' 15 stores, Kardashian Beauty will expand its distribution throughout the country in 2014 to up to 700 additional retail venues with the future distribution it has underway.

 

Related End-User Markets:

blog comments powered by Disqus
  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.