Breaking News

MLB Stars Go to Bat For Fatherhood

September 11, 2013

Unilever's Dove Men+Care series features baseball's best.

Unilever is teaming up with Major League Baseball to produce Big League Dads, a commercial series featuring MLB stars like Torii Hunter, Chris Sale and Ben Zobrist. The videos show some of baseball's most popular players in a new light—off-the-field and intimately sharing why raising their own teams at home means more than batting and earned run averages. 


"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" said Rob Candelino, General Manager/VP of Marketing at Unilever. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."


Starting this month, one video per week will launch exclusively online at www.MLB.com/DoveMenCare to give an inside look at moments that matter to #BigLeagueDads throughout the season.  The athletes featured in the video series share the same wish to balance professional obligations with quality family time that many dads do—in fact, most men (97%) believe it is just as important to be successful at work as it is to be a father. 

Related End-User Markets:

blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas