Breaking News

MLB Stars Go to Bat For Fatherhood

September 11, 2013

Unilever's Dove Men+Care series features baseball's best.

Unilever is teaming up with Major League Baseball to produce Big League Dads, a commercial series featuring MLB stars like Torii Hunter, Chris Sale and Ben Zobrist. The videos show some of baseball's most popular players in a new light—off-the-field and intimately sharing why raising their own teams at home means more than batting and earned run averages. 


"These men are recognized for their skills as pitchers, outfielders, and hitters, but what fans may not realize is that these all-stars consider being a dad their most important 'position,'" said Rob Candelino, General Manager/VP of Marketing at Unilever. "Dove Men+Care celebrates men who care for what matters, and we know dads watching baseball this season will appreciate seeing their favorite players prioritize fatherhood."


Starting this month, one video per week will launch exclusively online at www.MLB.com/DoveMenCare to give an inside look at moments that matter to #BigLeagueDads throughout the season.  The athletes featured in the video series share the same wish to balance professional obligations with quality family time that many dads do—in fact, most men (97%) believe it is just as important to be successful at work as it is to be a father. 

Related End-User Markets:

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.