Frank Freiler will assume responsibility as vice president, Key Account Management for the Americas. He recently returned to the US after a successful two-year assignment leading the global BASF Beauty Creations business out of France.
Penny Antonopoulos joined BASF in the role of Hair & Body Marketing Manager – North America. She will be based in Florham Park, NJ, and joins BASF with over 15 years of personal care industry experience. Most recently, she was with Ashland/ISP serving in roles of marketing communication, hair care marketing and skin care marketing.