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Polo Ralph Lauren Targets Consumers Online

Published September 13, 2013
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Putting fans’ driving skills to the test, the Polo Red Facebook game – “Red Race Challenge” – which launched last week, is based off of the ad campaign shot by Bruce Weber and starring Nacho Figueras.

Set on a remote string of islands, gamers are transported onto the virtual road and into the advertising campaign. They are dared to get behind the wheel and compete against a fast speedboat. The three-level challenge is a land-versus-water race where winners unlock new courses with game board completion. Set Gamers are ranked on their driving prowess, with scoring based on a multiplier for perfect speed, shifting and distance. A global Red Race Challenge leaderboard allows players to see and share their ranking against social friends.

More info: www.facebook.com/ralphlaurenfragrances.

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