Breaking News

It's Gotta be the Shoes!

September 17, 2013

SCJ buys European shoe care company.

SC Johnson will acquire Melvo Holding GmbH, a shoe care company with leading brands sold throughout Europe and the Commonwealth of Independent States (CIS), from a shareholder group led by VR Equitypartner. The deal adds leading brands that include Salamander, a market leader in Russia, as well as Woly, Woly Sport and Grison, to SC Johnson's shoe care portfolio, which includes the Kiwi and Bama brands.


A purchase price was not disclosed.


"Melvo's leading brands, including Salamander and Woly, are an outstanding fit for SC Johnson's portfolio and will complement our Kiwi and Bama brands," said Fisk Johnson, chairman and CEO of SC Johnson. "Adding these brands will enable us to expand our shoe care offering to more families around the world."


SC Johnson expects the deal, which includes all aspects of the Melvo business, to be finalized in the coming months. This is subject to competition authority approvals and other local requirements with relevant workers' councils.


More info: www.scjohnson.com

Related End-User Markets:

Related Raw Materials:

blog comments powered by Disqus
  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • From Greenville to Guangzhou

    From Greenville to Guangzhou

    Christine Esposito, Associate Editor||March 14, 2016
    South Carolina start-up BabyBlossom has big plans for its nontoxic baby products line...in China.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Essence of Individuality

    The Essence of Individuality

    Melissa Meisel , Associate Editor||April 1, 2016
    Fragrance sales are fueled by unique facets.