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Color and Care Drive US Prestige Beauty

September 18, 2013

Sales rise 6%, according to NPD.

Led by the popularity of "alphabet creams" such as BB and CC formulas, US dollar sales of prestige department store beauty products grew 6% in the 12 months ending August 2013, according to The NPD Group, Port Washington, NY.

Makeup, a $4 billion market, and skin care, a $3.6 billion market, have been the driving forces for growth in the prestige beauty industry between September 2012 and August 2013, with makeup up 7%, and skin care up 8%. Each represents more than a third of the overall prestige beauty dollar growth. Fragrance is growing at a slower pace, up 3% in dollars during the 12 months ending August 2013.

The following makeup and skin care segments are contributing to the overall prestige beauty growth, and outpacing the total market performance:


Alphabet Creams
Skin Care Sets/Kits
Eye Treatments
Lip Color
Makeup Sets
Mascara
Eye Liner
Concealer
Eye Brow Makeup
Face Primers
Skin Care Masks


“The prestige beauty market is benefiting as color and care continue to win with consumers,” said Karen Grant, vice president and global industry analyst, The NPD Group, Inc. “In makeup, most segments are winning as women focus on color and enhanced eyes to look their best. New product introductions in skincare, like alphabet creams, and the consumer’s focus on preventative care are paying off for the skincare industry."


More info: www.npd.com

Related End-User Markets:

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