Breaking News

Oral-B Debuts App

September 20, 2013

Dental care tips on the go.

Oral-B launched the Oral-B App, a breakthrough digital tool for brushing routines.

Connecting with any Oral-B power brush, the app offers:

  • Automated activation of a brush timer through recognition of the brush motor sound for dentist-recommended two-minute sessions
  • Timer function with quadrant guide for even and thorough cleaning throughout the mouth
  • Statistics function charting brushing sessions in weekly and monthly views to keep track of progress
  • Brushing instructions and oral health tips

“Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions,” said Stephen Squire, global marketing director, Procter & Gamble Oral Care. “We know that power brush users strive to stay on top of their oral health, but they don’t always know what they’re doing is sufficient between dentist appointments. Now, with this data, they can feel more confident about their oral care regimens. We like to call it ‘a personal trainer for your teeth.’”

In fact, the app provides visual feedback that supports users in following dentist-recommended oral care routines, and even offers a content feed – with calendar events, news, weather and oral care tips – to sustain their attention for the entire two-minute session. It also notifies users when it’s time to change their brush heads. Even for manual users, the app can be manually activated, recording the length of each brushing session.

For more information and to download the Oral-B App in iOS,  visit the Apple store. The app is live in the US and Australia and will be available for download in Germany, UK and Japan in iOS/Android in the coming months.

blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.