Kmart Picks Up Vitabath
Kmart has brought in the entire Fragrance Collection for Vitabath. The longstanding bath and body brand, which recently expanded its range, is now stocked at the mass market retailer with all 16 scents on shelf. Products vary from body wash to fragrance mist ($7.99-$9.99). The Fragrance Collection features such a wide variety, ranging from sweet Cupcake Couture to relaxing Spa Day.
Vitabath is supporting the launch with an Instagram and Twitter contest. Snap and post a photo of Vitabath in your Kmart cart and enter to win a $50 Kmart gift card; 5 runner-up prizes of $10 Kmart gift card. Runs through Sept. 30.
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