Until 2011, Rubel was the chairman, president and chief executive officer of Collective Brands, a leading retailer and marketer of lifestyle, fashion and performance brands. Rubel joined Collective Brands in 2005 as chief executive officer and president. His merchandising and retailing background includes serving as chairman, president and CEO of Cole Haan from 1999 to 2005. Prior to that, Rubel served as executive vice president, J. Crew Group and CEO of Popular Club Plan. He has led a number of other top brands, including as president and chief executive officer of Pepe Jeans, USA; as well as managing Revlon Inc.'s prestige cosmetic brands
as president of the Specialty Store Division. Rubel also served as executive vice president of Murjani International Ltd., where he was in charge of the Tommy Hilfiger businesses.
As a White House appointee, Rubel serves on the United States Trade Representative (USTR) Advisory Committee for Trade Policy and Negotiations.