Kohl's Department Stores brought in more than 20 new national beauty and fragrance brands in more than 250 stores nationwide and online at Kohls.com. The expansion includes the addition of brands and products in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance with plans to expand to more stores in the future.
New brands include LORAC, Cargo and Jane Cosmetics, and Hydroxatone, Borghese, H2O Plus and Zirh skin care.
“This expansion of our beauty offerings in Kohl’s stores and online at Kohls.com takes our beauty department to a whole new level, bringing even more top national beauty brands to our customers,” said Peggy Eskenasi, Kohl’s senior executive vice president. “The expanded selection establishes Kohl’s position as a destination for makeup, skin care and fragrance and delivers on our promise to provide quality products at a great price.”
Other new brands include Pür Minerals Cosmetics, , theBalm, Sugar Cosmetics,, eos, Tweezerman, Real Techniques by Samantha Chapman, be Delectable from Cake Beauty and Action Solutions For Men.
Based in Menomonee Falls, WI, Kohl’s has 1,155 stores in 49 states.