Breaking News

Little Nails Are Big Business

September 26, 2013

Nail products are a must-have for tweens and teens, according to Mintel.

Peek inside any nail salon and you’re likely to see at least one or two young girls getting manis and pedis—and there’s many more doing their nails at home.

Teen and tween girls are big business for beauty and personal care manufacturers, and according to recent Mintel research, nail products are a “must have” item for this demographic. In fact, 92% of girls between the ages of nine and 17-years-old use some sort of nail product—making it the most popular cosmetic item among teen girls.
 
“Similar to lip makeup, girls are introduced to nail products at young ages, often before their teen and tween years,” noted Shannon Romanowski, beauty and personal care analyst at market research firm Mintel. “The popularity of nail products is partly due to the abundance of options these cosmetics offer—special effect polishes, nail art, etc. Girls can create a whole different look relatively easily.”
 
Nail product usage rises to 97% for girls aged 12-14 and 14% of all teen and tween girls use nail products on a daily basis. Mintel research found that the popularity of nail products among teens and tweens is consistent with the overall strong performance of the nail care and color category, which saw growth of roughly 72 % between 2007 and 2012.
 
“Nail polish usually retails between $5-10, and some value-priced brands can be purchased for as little as $2,” noted Romanowski. “The affordability of nail polish, in addition to new product innovations, has made the category especially popular among younger girls. Brands are also extending their appeal by offering products based on iconic characters like Hello Kitty and even popular childhood desserts like ice cream and sprinkles.”
 

Related End-User Markets:

blog comments powered by Disqus
  • When a Cosmetic Becomes a Drug

    When a Cosmetic Becomes a Drug

    Jacqueline Sheridan, Dinsmore & Shohl LLP||January 11, 2016
    The unintentional conversion of personal care products through marketing.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Color, Your World

    Color, Your World

    December 7, 2015
    A kaleidoscope of concepts was the conversation at a recent NYSCC symposium.

  • Burgeoning Beauty

    Burgeoning Beauty

    Melissa Meisel, Associate Editor||January 4, 2016
    A look at trailblazers for 2016 and beyond.

  • Testing for Sustainable Preservatives

    Adam P. Byrne, William Michael Hart-Cooper, Kaj Johnson, Larry H. Stanker, Dominic W. S. Wong, William J. Orts||January 4, 2016
    A rapid, inexpensive and qualitative protocol for determining microbial growth inhibition.

  • In-Cosmetics Paris Has Sights on US

    In-Cosmetics Paris Has Sights on US

    Imogen Matthews , In-Cosmetics||December 2, 2015
    Market focus is on the USA.