Swype Shield, billed as physician-invented cold and flu prevention product, killed more than 99% of 25 cold and flu viruses in lab testing. The clear gel is applied on the nostrils, which is where cold and flu viruses most often enter the body.
The active ingredients in Swype Shield are non-toxic and safe to apply to the skin multiple times a day. Swype’s creator, Nuance Health, LLC, contends ingredients used can be found in other skin-cleaning products.
"My experience as an immunologist and virologist was critical in understanding how and why people contract colds and flu, and how to address the problem," said Dr. Kent New, founder and principal partner, Swype Shield. "Being a father of three young kids was added incentive, because of how rapidly colds and flu spread in our home, as is the case in homes, schools and places of work everywhere."
Dr. New discovered the particular combination and concentration that is tolerable to the skin, yet highly effective at killing viruses that cause the majority of upper-respiratory illnesses. During product development, an independent laboratory performed dilution studies to determine the lowest concentration of each ingredient required to effectively neutralize viruses. Once the optimal combination of active ingredients was determined, extensive lab testing resulted in a clinically significant reduction of all 25 cold and flu viruses tested. More recent testing also confirmed the combination is effective against the virus responsible for the SARS outbreak, according to the company.
Swype Shield is being sold online for $8.99 per tube.