Breaking News

P&G Rallies for BCA

October 14, 2013

Raising funds for NBCF and more.

The Procter & Gamble Company (PG) and the National Breast Cancer Foundation, Inc. (NBCF) launched the P&G Breast Cancer Awareness campaign to educate not only women, but also the men in their lives, about the importance of early detection. To help spread this message of early detection, P&G has partnered with Chicago Bears Cornerback Charles “Peanut” Tillman, whose grandmother is a breast cancer survivor.

On Tuesday, Oct. 22, Tillman will lead the charge on encouraging men and women everywhere to spread the message of early detection and create an early detection plan by serving as guest host of the P&G Best Defense Day of Action alongside the Chicago Bears at Halas Hall in Lake Forest, Ill. More than one hundred select local residents, media and social influencers will have the opportunity to meet Tillman, tour the newly redesigned facility, learn about the importance of early detection from NBCF experts, and receive the tools to help them create their own early detection plan.

Now in its sixth year of partnering with the National Breast Cancer Foundation, P&G continues its commitment to early detection awareness and breast cancer education by proudly supporting the NBCF’s mission to save lives through early detection and provide mammograms to those in need. Since 2008, P&G has donated more than $2.1 million to the NBCF, including a $500,000 donation in 2013.

Consumers who wish to support the NBCF directly, can make a secure donation at http://nbcf.org/breast-cancer-donations?pg.
P&G’s commitment to early detection starts from within, and employees who are survivors themselves are helping save lives by spreading the message of early detection. They are featured in the P&GbrandSaver coupon booklet (distributed Sunday, Sep. 29); will be rallying discussion and action in social media; and their powerful and inspiring stories will be profiled on www.facebook.com/pgeveryday and www.pgeveryday.com/bca.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017