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P&G Rallies for BCA



Published October 14, 2013
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The Procter & Gamble Company (PG) and the National Breast Cancer Foundation, Inc. (NBCF) launched the P&G Breast Cancer Awareness campaign to educate not only women, but also the men in their lives, about the importance of early detection. To help spread this message of early detection, P&G has partnered with Chicago Bears Cornerback Charles “Peanut” Tillman, whose grandmother is a breast cancer survivor.

On Tuesday, Oct. 22, Tillman will lead the charge on encouraging men and women everywhere to spread the message of early detection and create an early detection plan by serving as guest host of the P&G Best Defense Day of Action alongside the Chicago Bears at Halas Hall in Lake Forest, Ill. More than one hundred select local residents, media and social influencers will have the opportunity to meet Tillman, tour the newly redesigned facility, learn about the importance of early detection from NBCF experts, and receive the tools to help them create their own early detection plan.

Now in its sixth year of partnering with the National Breast Cancer Foundation, P&G continues its commitment to early detection awareness and breast cancer education by proudly supporting the NBCF’s mission to save lives through early detection and provide mammograms to those in need. Since 2008, P&G has donated more than $2.1 million to the NBCF, including a $500,000 donation in 2013.

Consumers who wish to support the NBCF directly, can make a secure donation at http://nbcf.org/breast-cancer-donations?pg.
P&G’s commitment to early detection starts from within, and employees who are survivors themselves are helping save lives by spreading the message of early detection. They are featured in the P&GbrandSaver coupon booklet (distributed Sunday, Sep. 29); will be rallying discussion and action in social media; and their powerful and inspiring stories will be profiled on www.facebook.com/pgeveryday and www.pgeveryday.com/bca.



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