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Get Younger Looking Skin with DSM

October 16, 2013

New retinol GS 50 for anti-aging products.

The DSM Personal Care Business Unit recently launched Retinol GS 50, one of the most potent actives in the personal care industry, claims the company that extended its anti-aging portfolio with vitamin A.

Retinol’s uniqueness lies in its targeted mechanism of action. Proven in a number of scientific studies to work on several relevant genes in the skin, it delivers multiple skin benefits as early as four weeks after commencing use. Retinol is active in the dermis and epidermis, boosting collagen production in the skin, stimulating keratinocyte proliferation and thickening the epidermis, and inhibiting tyrosinase activity.

Madina Sautova, global marketing manager, skin care, at DSM Personal Care Business Unit, commented:  “Skin aging has always been one of the most important focus areas of our Business Unit. Many years ago, DSM’s studies on vitamin A led the way to its greater acceptance in the cosmetic industry. Now we are once again demonstrating our commitment to bringing to the market transformational beauty care ingredients that enhance the way the skin looks and feels.”
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