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Superdrug Taps M&H Plastics

October 16, 2013

Style Expertise line focuses on hair care.

Superdrug has long been renowned for launching innovative beauty products and their latest new range is no exception.  Style Expertise is a collection of professional hair styling products especially designed to deliver results that help hair stand out from the crowd. M&H Plastics worked alongside Superdrug and their contract filler Mibelle to produce a stunning range of products all manufactured in rich metallic-effect packaging which conveys the end benefit – silky smooth, shiny hair, said the company.  All products are a bright turquoise color with natural colored closures—offering a fresh, contemporary look.

Superdrug selected from M&H’s standard portfolio of products.  The HDPE bottles are all Boston Rounds. In addition are two 35mm diameter Polyethylene tubes which M&H printed in-house, including silver foil blocking of the Superdrug logo.

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