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L’Oréal Likes Carita and Decléor

October 17, 2013

Negotiating with Shiseido to pick up Paris-based beauty brands.

Shiseido Co., Ltd. has received of a proposal from L'Oréal to acquire the Carita and Decléor brands for approximately €230 million, subject to standard closing adjustments. The beauty giants are currently negotiating the terms and conditions of the sale.
Decléor and Carita are part of the Shiseido Professional Division and provide skin care products and services to professional and retail channels mainly in Europe. According to L’Oréal, the Decleor/Carita group achieved turnover of approximately €100 million in 2012, which puts it in second position in the global professional skin care market in beauty salons, spas and salons.
"This project presents a tremendous opportunity for our division , which will thus make a major move in this strategic market for professional beauty very complementary circuit the hairstyle,” said An Verhulst -Santos, general manager of the Professional Products Division of L'Oréal, in a press tatament. “ Decleor and Carita are two fine brands that occupy a place in the Salons , particularly in Western Europe . Development prospects, especially internationally , are very promising."
Both Carita International S.A. and Laboratories Decléor S.A.S. are based in Paris.

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