Breaking News

Oral-B Black to Debut in 2014

October 17, 2013

Billed as its most innovative power brush to date.

Driven by its heritage and commitment to provide superior technology in oral care, Oral-B reveals its most innovative power brush to date, the Oral-B Black 7000. It s available in limited quantity via e-commerce through 2013, and available in department, retail and specialty stores starting in April 2014.

Accelerating to top speeds "faster than a race car", the new Oral-B Black 7000. features 40,000 pulsations and 8,800 oscillations per minute and provides a tooth-by-tooth clean. It was designed with a black handle inspired by its target consumer and the latest trends in luxury and premium goods including cars, cameras and high-end technology products, said the company. Oral-B Black 7000 offers six different cleaning modes, including a new Tongue Cleaner mode for fresh breath, and is compatible with a range of Oral-B brush heads, to provide a truly personalized and targeted approach to brushing.

The Oral-B Black 7000 also interacts with Oral-B’s SmartGuide technology, a wireless display that acts like a dental professional in your bathroom, providing feedback as you brush, to help guide a thorough, yet gentle two-minute brushing experience, as recommended by dentists. When using SmartGuide, people are five times more likely to brush for two minutes twice a day, and nine out of ten aggressive brushers reduced their brushing force.

“With the Oral-B Black 7000, we’re continuing to provide the best brushing technology available, created by German engineers with zero tolerance for plaque and a passion for innovation and design,” said Rishi Dhingra, marketing director, Procter and Gamble. “We believe that with this new introduction we’ll deepen our value in consumers’ lives, not just a superior cleaning tool, but as a must-have personal accessory at home or on the road.”

For brushing on-the-go, the Oral-B Black 7000 comes with a luxurious yet durable travel case that was tested in extreme conditions. The brush can also be used along with the new Oral-B smartphone app. The app is ideal for users who choose to leave their SmartGuide at home, but still want to enjoy similar brushing guidance when traveling. The six cleaning modes provided by the Oral-B BLACK 7000 include: Daily Clean, Deep Clean, Sensitive, Whitening, Massage, and the new Tongue Cleaner mode. It is also compatible with the following Oral-B brush heads: Precision Clean, 3D White, Sensitive, FlossAction and Deep Sweep.

More info: www.OralB.com
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.