Breaking News

Mary Kay Rocks the Runway

October 18, 2013

Official beauty sponsor of 'All Star' show.

Beauty is always in fashion at Mary Kay and as the official beauty sponsor of the third season of Lifetime’s hit series Project Runway All Stars, the iconic company will have a national audience as up-and-coming designers perfect their looks on models in the Mary Kay Color Design Studio in every episode.
 
In its most competitive season ever, 11 former top-ranking Project Runway contestants will face-off in Project Runway All Stars Season 3, premiering Oct. 24 at 9pm on Lifetime.  Known for big, bold fashion, celebrity make-up artists will exclusively use Mary Kay products on the show airing October through January.
 
“Project Runway All Stars is the perfect platform to showcase our legendary beauty products and introduce our newest line of born-to-be-fun color cosmetics, Mary Kay At Play, which focuses on Gen Y and the next generation of Mary Kay brand lovers,” said Sara Friedman, vice president of US marketing for Mary Kay Inc. “We know our independent sales force members will also love tuning in each week to watch the show as celebrity make-up artists apply Mary Kay products that their customers at home can replicate for a runway inspired look.”
 
Throughout the season, budding designers’ skills are put to the test. Fans of the hit show can also look forward to seeing two Mary Kay vignettes where celebrity make-up artists demonstrate how to get Project Runway All Star inspired looks.
 
Actress Alyssa Milano will host as the best of the best compete for the largest prize package in Runway history worth over three quarters of a million dollars including an entire year’s worth of Mary Kay products for the winner’s fashion shows, as well as professional makeup artist services for their debut show.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.