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P&G Signs Deal with Teradata

Published October 21, 2013
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Procter & Gamble tapped Teradata (TDC), an analytic data solutions company, for a new multi-year agreement. It establishes Teradata as the foundation technology platform for P&G's award-winning cloud-based Global Consumer Relationship Management program.

P&G's customer relationship management program connects with millions of individual consumers across the globe and this agreement enables the consolidation of all program activity into a single, scaled solution. The Consumer Insight solution for P&G is delivered as a cloud-based, end-to-end service managed by Teradata Professional Services.

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