Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  The Laundress Opens Flagship Store  •  New Anti-Aging Active at Silab  •  Innospec Attains Cosmetic GMP Certification  •  Herbalife Clears Another Legal Hurdle  •  Mary Kay Picks Location for New R&D Center

L'Oreal's Latest Mascara Hits Stores Soon

Published October 22, 2013
Related Searches: innovation happi.com walmart award
Post a comment
From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation – L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this fall but will be available nationwide in November.

This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly-packed bristles that work to trap lashes and extend them outward from corner to corner. Voluminous Butterfly Mascara utilizes a silky formula containing 1.2MM fibers that instantly coat lashes in a soft, delicate veil for longer-looking lashes with up to 6X the volume, it contends.

The company made headlines recently for looking to expand its skin care portfolio, as previously reported in Happi.

More info: www.lorealparisusa.com

blog comments powered by Disqus