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L'Oreal's Latest Mascara Hits Stores Soon

Published October 22, 2013
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From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation – L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this fall but will be available nationwide in November.

This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly-packed bristles that work to trap lashes and extend them outward from corner to corner. Voluminous Butterfly Mascara utilizes a silky formula containing 1.2MM fibers that instantly coat lashes in a soft, delicate veil for longer-looking lashes with up to 6X the volume, it contends.

The company made headlines recently for looking to expand its skin care portfolio, as previously reported in Happi.

More info: www.lorealparisusa.com

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