Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  Taylor To Succeed Lafley at P&G  •  Revlon Reports Q2  •  LVMH Fares Well in First Half  •  Best Accessory Group Adds Debra Valencia Brand  •  DSM Releases New Information on Alpha-Arbutin
Print

L'Oreal's Latest Mascara Hits Stores Soon



Published October 22, 2013
Related Searches: happi.com news award walmart
Post a comment
From the creators of the award-winning Voluminous Original Mascara comes a new mascara innovation – L’Oréal Paris Voluminous Butterfly Mascara ($8.99). The product hit Walmart this fall but will be available nationwide in November.

This asymmetrical, ergonomic wing-tip brush with flexible arches is designed to lift the outer corner lashes for a winged-out effect. According to the company, the uniquely shaped brush features tightly-packed bristles that work to trap lashes and extend them outward from corner to corner. Voluminous Butterfly Mascara utilizes a silky formula containing 1.2MM fibers that instantly coat lashes in a soft, delicate veil for longer-looking lashes with up to 6X the volume, it contends.

The company made headlines recently for looking to expand its skin care portfolio, as previously reported in Happi.

More info: www.lorealparisusa.com
 
 


blog comments powered by Disqus