Oriflame has announced what it calls a “significant investment in the cultivation of its own plant stem cell cultures.” Specific details of the investment were not disclosed by the direct seller.
The technique, according to Oriflame, is highly sustainable and 100% traceable.
“Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfilling dreams in a natural, progressive and ethical way,” said Dr. Alain Mavon, skin research director at Oriflame. “It will give our consumers affordable skincare products containing highly effective, sustainable and safe active ingredients through breakthrough technology. Moreover it demonstrates our emphasis on scientific endeavour and commitment to innovation that stands out in the direct selling industry.”
Oriflame’s work on plant stem cells began in December 2012 at its Skin Research Institute in Stockholm. In addition to installing a state of the art plant cell culture laboratory in-house, Oriflame has also entered into a collaborative partnership with Swedish company In vitro Plant-tech AB, specialized in biomanufacturing of cell cultures and explants from medicinal plants.