Breaking News

Oriflame Invests in Plant Stem Cell Cultivation

October 22, 2013

Work on plant stem cells began last year in Stockholm.

Oriflame has announced what it calls a “significant investment in the cultivation of its own plant stem cell cultures.” Specific details of the investment were not disclosed by the direct seller.

The technique, according to Oriflame, is highly sustainable and 100% traceable.

“Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfilling dreams in a natural, progressive and ethical way,” said Dr. Alain Mavon, skin research director at Oriflame. “It will give our consumers affordable skincare products containing highly effective, sustainable and safe active ingredients through breakthrough technology. Moreover it demonstrates our emphasis on scientific endeavour and commitment to innovation that stands out in the direct selling industry.”

Oriflame’s work on plant stem cells began in December 2012 at its Skin Research Institute in Stockholm. In addition to installing a state of the art plant cell culture laboratory in-house, Oriflame has also entered into a collaborative partnership with Swedish company In vitro Plant-tech AB, specialized in biomanufacturing of cell cultures and explants from medicinal plants.

Related End-User Markets:

blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.