The Body Shop supported Cruelty Free International, the first global organisation solely dedicated to ending the use of animals to test cosmetics products throughout the world, by asking customers in stores across 65 countries, including the USA, Canada, Australia, New Zealand, South Africa, Korea, Japan and Russia to sign a pledge calling for an end to these tests on animals. It has been the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetics.
The European Union ban on animal tested cosmetics was widely celebrated in March 2013, however, Cruelty Free International is continuing to campaign for a global ban as over 80% of the world still allows animals to be used in cruel experiments for cosmetics products.
Cruelty Free International’s Chief Executive Michelle Thew said: “With the fantastic support of The Body Shop we have been able to carry out the largest global campaign to call for a ban on animal testing for cosmetic purposes. A million voices have spoken and we are more determined than ever.”
Jessie Macneil-Brown, global campaigns manager for The Body Shop International said: “For over 20 years The Body Shop has proved that beauty can be cruelty free. One million signatures demonstrate the unwavering passion from our customers as we keep fighting for this cause.”