Garnier USA has won one of the first-ever Sustainability Pioneer Award presented by Organic Monitor at the Sustainable Cosmetics Summit, which was recently held in Paris. The award was created to recognize exceptional brands making international sustainability strides in five categories including Green Formulations, Sustainable Packaging, Sustainable Ingredient, Sustainability Pioneer and Sustainability Leadership.
Criteria for the Sustainability Pioneer Award includes a demonstration of proven leadership by a cosmetic or ingredient firm in the areas of packaging, waste management, energy management, CSR and corporate philanthropy, and more.
"We couldn't be more honored to receive the Sustainability Pioneer Award by Organic Monitor," said David Greenberg, president of Maybelline New York-Garnier-essie. "This is a long term commitment to sustainability for the L'Oreal Group and Garnier. We have currently collected over 2.7+ million pieces of beauty waste with more than 12,000 Beauty Brigades established domestically and internationally. The program has literally created great things, such as a Community Green Garden in New York City with plant beds, picnic tables and waste bins made from recycled beauty waste."
Through an exclusive partnership with TerraCycle, a company that specializes in recycling post-consumer waste and a driving force behind environmental action, Garnier provided a comprehensive solution to personal care and beauty packaging waste. Through the Personal Care and Beauty Brigade, individuals and groups are empowered to recycle any kind of hair care, skin care, and cosmetic packaging waste that would otherwise end up in landfills by sending it to TerraCycle for free. For every piece of waste sent in, Garnier will contribute two cents to the school or charity of the collector's choice.