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Holiday Sales Will Be As Expected

October 29, 2013

NPD finds shoppers still seeking deals and looking online.

The NPD Group, Inc., a global information company, released the results of its Holiday Spending Survey, the twelfth annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.

Highlights from the report include:
  • 2 percent more consumers told NPD they intend to spend more than they did last year.
     
  • Fragrance is on consumers’ top 5 list of products they plan to purchase during the 2013 holiday season.
     
  • More consumers plan on purchasing Skincare and Makeup this year, compared to the 2012 holiday season (8 percent planned to purchase each in 2013, vs. 7 percent in 2012).
     
  • Compared to the 2012 holiday season, more consumers are planning on shopping at Beauty Specialty Stores (14 percent in 2013, vs. 13 percent in 2012).

Comparison shopping and comparing prices online remain consumers’ top pre-purchase actions. One-third of consumers plan to buy all of their holiday gifts on sale.

The online channel grew 5 percent compared to last year. High-income consumers, earning $75,000 or over, are more likely to shop this year on e-commerce sites. By comparison, other channels remained stable.
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