CARGO Cosmetics unveiled a new look with the launch of the Fall and Holiday 2013 Collections. These exciting launches were celebrated with new product innovations cased in updated packaging with intricate landscape illustrations nodding to the theme of each collection. Now, as the second phase of the brand relaunch, Cargo announces the launch of a new digital platform.
Taking the travel theme to the next level, the new and improved Cargo website will offer visitors an experience that allows them to shop, explore and engage with the brand on an intimate level. In addition to a new look that will mirror the updated Cargo Cosmetics secondary packaging and visuals, the new site will be much more user-friendly highlighting newness, artistry and how-to’s. With new sections like “Ask the Artist” and “Get the Look,” visitors are able to send their questions directly to a Cargo professional makeup artist to be answered and follow step-by-step video tutorials demonstrating popular makeup trends straight from Cargo Headquarters.
The new Cargo website will continue to support the makeup artist community through the popular “Pro Artist Program” offering discounts to working professional makeup artists. It will also introduce a new customer loyalty program, the “Frequent Miles Club,” which will be free to join and reward members with 1 mile for every $1 spent. Tiered Silver, Gold and Platinum member benefits will be granted based on the total number of miles earned in the form of product freebies, invites to local events and other special incentives.
The visual platform will also serve as a window to brand happenings offering site visitors direct access to news, updates and social media channels including Facebook, Twitter, Instagram, Pinterest and YouTube. Log on to CargoCosmetics.com now—happy travels!
Cargo Cosmetics Takes the Journey Digital
Published October 31, 2013
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