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Miu Miu To Enter Fragrance Arena

Published October 31, 2013
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Coty and Prada Group partnered to create, develop and distribute a signature line of fragrances under the Miu Miu name. Following its successful results as a luxury fashion brand, the partnership marks Miu Miu's first entree into the world of prestige fragrances.

Created in 1993, Miu Miu – the other vision of Miuccia Prada on fashion – is a brand with a strong personality, provocative and sensual as well as free-spirited and avant-garde. During the years, Miu Miu has evolved into one of the leading high-fashion brands in the world, targeting sophisticated women, receptive to new trends and ideas and inspired to explore and experiment in their fashion choices.

"The agreement with Coty, an internationally recognized reference in the luxury fragrance market, marks a major step forward in Miu Miu's development plan," said Patrizio Bertelli, CEO, Prada Group. "I am therefore sure that, leveraging on Coty's know-how and Miu Miu's strong identity, this partnership will be a worldwide success of mutual satisfaction to both companies."

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