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Jay Z To Launch Men's Scent

November 1, 2013

Gold Jay Z debuts on November 20.

When it comes to fragrance, it's all in the family for music super couple Jay Z and Beyonce. That's because Shawn "Jay Z" Carter is following in his wife's footsteps and launching a fragrance called Gold Jay Z. The men’s scent is launching exclusively into Barneys New York on November 20 before it rolls out nationwide in the US at the end of the month. The juice was created by Firmenich and is marketed by Parlux.


The EDT scent is described as a white fougère and includes ancilliary products such as aftershave, deodorant and shower gel.



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