Based on research in the international worlds of fine fragrance, fashion and design, Seven’s latest fragrance trends report offers an early insight into what to expect for autumn-winter 2014/15:
· Return of the rose: offering a dark and dramatic interpretation of the rose, which appears for its third season, this rich, velvety and spicy fragrance is coupled with intense notes of saffron and oud.
· Very berry: a true autumnal ingredient, dark, rich, plump and juicyberries add depth to fragrances.
· Scents of spirits: gin-like notes of juniper berries and the smoky aromas of whiskey and rum, add complexity and a sophisticated edge.
· Concentrated creations: an opulent take on popular fragrances, the darker and spicier compositions feature patchouli and amber.
“As we move into the autumn, there is a natural shift towards fragrances that evoke a sense of warmth and comfort. We expect to see light summer florals giving way to an altogether darker, more intense use of rich rose and red berries, as well as a dash of spirit-inspired notes to give a seductive character to fragrances,” said Miri Scott, fragrance insight manager for Seven Scent.
Seven’s bi-annual report also offers its own unique interpretation of these trends in the form of three distinct fragrance directions for the 2014/15 autumn-winter season:
· Futuristic Folklore: an eclectic, warm, rich and spicy fragrance, inspired by a vibrant, multi-cultural world.
· Augmented Authenticity: appealing to the digital generation, an energetic kaleidoscope of fruity berries, heady floral accents and warm base of sandalwood and musks.
· Engineered Evolution: a strong, bold construction where oil soaked leather and urban woods lead to a sculptured base of metallic musks and amber resin.