Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  Gallagher To Retire From Croda  •  China: The Hidden Dragon of Pro Skin Care Market  •  Wen Expands With Body Care  •  Palettes Big at Cle de Peau  •  Galderma Rolls Out Therapeutic Skin Care Line

Cynthia Rowley Enters Beauty Business

Published November 6, 2013
Related Searches: natural beauty brand liquid
Post a comment
Cynthia Rowley Enters Beauty Business

Cynthia Rowley has made her foray into beauty, exclusively on Birchbox.com.

“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” said Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.”

Inspired by her current ready-to-wear collection, Cynthia Rowley Beauty consist of three spotlight products. The collection includes liquid eyeliner ($18), eye shadow palette ($24) and a limited edition Cynthia Rowley Gilded Canvas Bag ($15).
Rowley previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.
The designer’s beauty products will be sold exclusively on Birchbox.com as well as at select Cynthia Rowley store locations.

blog comments powered by Disqus