Breaking News

Cynthia Rowley Enters Beauty Business

November 6, 2013

Picks Birchbox as launch pad.

Cynthia Rowley has made her foray into beauty, exclusively on Birchbox.com.

“Launching Cynthia Rowley Beauty with Birchbox was a natural next step for the company as we continue to grow into a global lifestyle brand,” said Rowley. “We decided to enter the beauty market through the successful online medium we used to launch eyewear this past summer, it disrupts the traditional beauty distribution model and engages our customers.”

Inspired by her current ready-to-wear collection, Cynthia Rowley Beauty consist of three spotlight products. The collection includes liquid eyeliner ($18), eye shadow palette ($24) and a limited edition Cynthia Rowley Gilded Canvas Bag ($15).
 
Rowley previously worked with Birchbox as the company’s first guest curator in July 2011, selecting her favorite products in a limited edition box exclusively for Birchbox subscribers.
 
The designer’s beauty products will be sold exclusively on Birchbox.com as well as at select Cynthia Rowley store locations.
 

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Problems for Preservatives

    Problems for Preservatives

    June 20, 2016
    David Steinberg details the issues surrounding this critical ingredient category.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.

  • Get Smart About Your Big Data

    Get Smart About Your Big Data

    Christine Esposito, Associate Editor||June 1, 2016
    Experts at the IRI Growth Summit explain how to make personal connections with customers.