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Pine-Sol Rolls Out New Campaign

Published November 7, 2013
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Clorox’s Pine-Sol brand is launching the “When Life Gets Tough, Women Rise Above It” campaign, and will be teaming up with actress and activist Rosie Perez. Now through Jan.31, 2014, women across America are encouraged to contribute their own stories of triumph to Pine-Sol's moving collection of stories by visiting WomenRiseAboveIt.com.
As part of the program, Pine-Sol is awarding a $25,000 donation to Women Empowered, a nonprofit based in Los Angeles that connects, educates and supports women of all ages and backgrounds, inspiring them to give back to their communities.
The official brand spokesperson, The Pine-Sol Lady (Diane Amos), presented the check to the organization, in the presence of the outstanding members and volunteers who have dedicated their time and energy to mentoring and empowering other women, and are now inspiring other women throughout the country by sharing their own stories of perseverance at WomenRiseAboveIt.com.
WomenRiseAboveIt.com serves as a platform for women to share their personal stories of hardship and celebrate those individuals who have helped them through life's challenges by inspiring others to pick themselves up and rise above it.
Once a week for 12 weeks, Pine-Sol will award one lucky winner small tokens of appreciation. Additionally, three first prize-winners will receive complimentary house cleaning services for a year, and one grand prize winner will be awarded an all-inclusive trip to enjoy a peaceful spa experience at a deluxe hotel.   
"During tough times, women have proved to be resilient and resourceful, overcoming obstacles to improve their lives, their families, and in turn, their communities," said Stephanie Mann, marketing manager for Pine-Sol at The Clorox Company.  "We're pleased to discover that women are turning to those closest to them for inspiration, and we're excited to celebrate women who have faced adversity, encouraging others to unite and face life's challenges."

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