Breaking News

Crest, Oral-B Roll Out Shakira Campaign

November 11, 2013

3D White products and smiles—perfect together!

Crest and Oral-B 3D White debuted a global "call-to-action" inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, and live streamed around the world.

In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what she stands for, as well as from the beauty and power of her smile. This short, shareable SmileStory video details Shakira’s journey as an artist, humanitarian, and friend. Shakira’s SmileStory was captured to serve as an inspiration and visual call-to-action for fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile.

“Smiles have power,” said Stephen Squire, global marketing director, Oral Care. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you – that is the power of a 3D White smile.”

Just as Shakira’s SmileStory showcases her different roles in life and on stage, 3D White is asking fans everywhere to share the stories of their own smiles. Women and men from all over the world can share a picture or video of themselves smiling, with a short caption describing the story behind their smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory video – and use that inspiration to capture and share their own unique SmileStory with the world.

Fans can share their own SmileStory via any social platform using #3DWhiteSmile. From there, all SmileStories will be gathered and shared in a Smile Gallery found at www.3dwhite.com/mysmile.

Shakira’s SmileStory will live on 3D White’s YouTube and Facebook channels worldwide.

Fans should follow @3DWhite on Twitter and Instagram and use #3DWhiteSmile when sharing their SmileStory.

blog comments powered by Disqus
  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.