Breaking News

Crest, Oral-B Roll Out Shakira Campaign

November 11, 2013

3D White products and smiles—perfect together!

Crest and Oral-B 3D White debuted a global "call-to-action" inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, and live streamed around the world.

In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what she stands for, as well as from the beauty and power of her smile. This short, shareable SmileStory video details Shakira’s journey as an artist, humanitarian, and friend. Shakira’s SmileStory was captured to serve as an inspiration and visual call-to-action for fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile.

“Smiles have power,” said Stephen Squire, global marketing director, Oral Care. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you – that is the power of a 3D White smile.”

Just as Shakira’s SmileStory showcases her different roles in life and on stage, 3D White is asking fans everywhere to share the stories of their own smiles. Women and men from all over the world can share a picture or video of themselves smiling, with a short caption describing the story behind their smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory video – and use that inspiration to capture and share their own unique SmileStory with the world.

Fans can share their own SmileStory via any social platform using #3DWhiteSmile. From there, all SmileStories will be gathered and shared in a Smile Gallery found at www.3dwhite.com/mysmile.

Shakira’s SmileStory will live on 3D White’s YouTube and Facebook channels worldwide.

Fans should follow @3DWhite on Twitter and Instagram and use #3DWhiteSmile when sharing their SmileStory.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.