“Today, women in their 40s and 5’s are more confident and beautiful than ever before,” stated Ed Farrior, MD, president, AAFPRS. “These ladies have the life experience and knowledge to look as great as they feel. With the growing number of minimally invasive and non-surgical options, they are able to maintain their youthful appearance for longer. Thanks to advances in technologies and innovative procedures to rejuvenate the face, while diminishing scars and recovery time, surgical solutions have become a reality for many women who may not have previously considered it.”
When it comes to reversing the hands of time they demand a natural result – not the wind tunnel, pulled look of previous generations. They simply want to be the best, most youthful and attractive version of themselves they can be, without looking too different.
The survey also revealed that women are more open than ever to both surgical and non-surgical treatments to slow down the visible signs of aging. In fact, 72% of the women surveyed have tried skin peels, while 50% have had injections of neurotoxins or fillers, and 15% have had cosmetic facial surgery.
Even with the increased amount of treatment options to turn back the clock, 70% of women stated that a milestone birthday did impact the way they feel about their appearance. Twenty four percent were most concerned with looking their real age, with sagging cheeks or eye bags (39%), fine lines and wrinkles (33%) and the dreaded “turkey neck” effect (28%) topping their list of aesthetic concerns.